Highgate Studios
General Projects
We were briefed by General Projects to create a new brand to reflect the reimagining of Highgate Studios – a former wallpaper factory, now a creative workspace. General Project’s vision is to develop the studios into a vibrant campus where businesses of all sizes can thrive together.
Our solution was ‘Creativity in motion’ a proposition that was inspired by the kinetic machines of Rube Goldberg – where every connection, triggers a reaction to another.
The visual identity uses a grid system for illustrations that reflect all the different potential occupiers and how they all connect together. A creative community that is always in motion.
Output
Brand strategy
Brand identity
Wayfinding
Marketing campaign
Website
highgatestudios.com
Taking inspiration from Highgate Studios strong grid lines and symmetry found throughout its architecture, we adopted a simple square grid system which forms the foundation of our illustration and wider identity.
