Edition, King's Cross

Working with Clearbell, Savills and Compton, we created a new brand for the development of 6-24 Britannia Street in King’s Cross.  Our solution was to rename the building ‘Edition’ – reflecting its previous use as the Gagosian Art Gallery, home to unique works by the world’s best artists.

 

Our campaign proposition ‘Art of detail’ – allowed us to create a marketing campaign which focused on the fine detail and quality of the development. The success of the campaign secured a pre-let for the entire space.